Is your school an early adopter? See how Waldo turns parents into social media marketers for your brand

November 6, 2019

These days, it seems everyone wants to be an influencer – set trends, attract an audience, build a following. As we move through the first half of the 21st century, it’s largely the way of the world – people, as well as companies, doing what they can to burst into the market in some way. As a private school, while you might not be looking to leverage your number of Instagram followers into splashy modeling opportunities, it’s likely you want an easy and innovative way to help grow your enrollment. As an early adopter of Waldo, you’ll be ahead of the game.

Because so many special moments are taking place every day on your campus, an efficient and engaging way of tracking and sharing the imagery can be a powerful marketing strategy and delight your families looking to share a view into their world with their followers. With Waldo, gone are the days of cluttered hard drives and unseen photos dying in the cloud. Instead, every picture that’s approved and published on the Waldo platform is instantly shared with those found in the photo (and their families). And because every big game, pep rally, and prom are precious memories to your families, once these images begin to circulate across the social media feeds of your students and parents, the rest of the world will learn how awesome your school is too!

Okay, but how does it work? Using our state-of-the-art facial and jersey recognition technology, for every image uploaded, each student’s image that’s been on-boarded to the platform will be found and their photos delivered to their parent’s phones via text and app alerts. Students, spouses, and grandparents can also be invited to the student’s photostream and are sent notifications as well. This way, everyone who should see the photography does! From there, it’s one-tap posting to their desired social media outlets. All your photos can be branded with your school’s logo and auto-hashed. And you’re able to invite others to contribute their photos to the school’s gallery as well, opening up the opportunity to encourage your entire community to share the moments they capture of each other while still allowing you to curate and approve them before they’re published.

Private education is a competitive market. But now, you can spend less time (and fewer dollars) worrying about a strategy to reach potential new students on social media. With Waldo, your school’s brand will be shared by your best brand ambassadors, your current families. As they share a glimpse into all the great experiences your school offers its students, with their social followers, your enrollment inquiries are sure to climb.

If you’re interested in learning more about how you can boost your marketing strategy using Waldo, reach out to our team here, and find out how easy it is to Waldo-fy your school’s photography.